Focusing on branding, as the visual design lead, I helped establish the core brand aesthetic, visual tone, and effectively interpret a strong brand strategy.

The primary goal of the sign-up funnel for accredited investors was to make it simple and easy to follow what can be a sometimes complex process. Employing UX best practices, which were supported by an uncluttered screen layout with clean and clear directions, readability, and progress management via a progress indicator was imperative to help this be a smooth process.

The primary goal of the sign-up funnel for accredited investors was to make it simple and easy to follow what can be a sometimes complex process. Employing UX best practices, which were supported by an uncluttered screen layout with clean and clear directions, readability, and progress management via a progress indicator was imperative to help this be a smooth process.