Project summary
CoreLogic, now operating under the name Cotality, is a leading provider of property data, analytics, and insights serving a wide range of industries including real estate, finance, insurance, and government. With over $9 billion in annual revenue, CoreLogic empowers businesses to make smarter decisions through data-driven solutions.
In 2021, I was engaged by CoreLogic as an independent consultant to support the rebranding and redesign of their North American website. Collaborating closely with their in-house creative team, I led UX/UI and visual design efforts to establish a refreshed brand direction and a modernized digital experience. The new website was built on the WordPress platform, utilizing the Elementor plugin suite to create a fully customized theme and layout. This case study offers a high-level overview of the project, with a focus on my key contributions.
Agency
Self Media Group (C2C)
Client
CoreLogic
Role
Lead UX/UI and visual designer
Services
Branding, user experience research, information architecture, art direction, visual design, website design, and configuring page layouts in WordPress.
Branding and design system
To begin, I conducted a comprehensive analysis of CoreLogic’s brand equity, core product offerings, and market position as a trusted leader in delivering advanced data solutions across industries—from aerospace to real estate. With annual revenues exceeding $9 billion, the company required a visual identity that conveyed its stature as an enterprise-grade organization at the forefront of the information revolution. My work included developing a refreshed color palette, selecting new typography, and defining an updated art direction. These elements came together to support a bold visual campaign that reflected the company’s scale, innovation, and leadership.
Art direction and visual design
Working alongside their in-house creative team, we crafted a bold new creative direction that focused on showcasing how CoreLogic empowers commercial businesses that rely on leveraging their data to offer meaningful products and services.
User journey and website architecture
Below is a preliminary landing page concept design that was created to demonstrate how the new art direction, updated colors, fonts, and visual elements of the style guide would be infused into the custom WordPress theme.
Homepage wireframe
Final site design
Content marketing layout
In addition to the new website experience, we also redesigned the CoreLogic blog, which hosted a robust library of articles, media, and other valuable resources that helped drive traffic via SEO.
