Microsoft Surface Spring '25
It was an incredible opportunity to contribute to a historic moment for one of the world’s leading tech innovators. In the Spring of 2025, as design lead for the Commercial Web team, I helped launch the second wave of AI enhanced PCs, Surface Laptop and Pro Copilot+ PC, Snapdragon edition. This release marked a major milestone for Microsoft, as Surface entered a new era of intelligent hardware purpose-built to enhance productivity, streamline workflows, and elevate the user experience for enterprise customers.
My role involved leading the UX approach from initial wireframes through final visual execution. We iterated through multiple layout concepts to evolve complex product narratives into clear, compelling web experiences—supported by a scalable, responsive component system. I also played a hands-on role in the high-fidelity visual design, ensuring the final pages reflected the innovation and polish worthy of a major Surface launch.
Surface Pro (May 2025)
Surface Pro, 11th Edition
Agency
Aquent
Client
Microsoft Surface (Commercial)
Project role
Lead designer, user experience, website layout and visual design
Year
Spring 2025
Microsoft Surface Winter '25
In Winter 2025, we launched the 7th edition Surface Laptop and 11th edition Surface Pro—part of Microsoft’s groundbreaking debut of Copilot+ PCs, enhanced with integrated AI capabilities. As design team lead, I partnered closely with development, site management, and commercial marketing to drive a design strategy that balanced user-centric principles with aggressive business timelines.
Surface Laptop, 7th edition
Surface Pro, 11th Edition
Agency
Aquent
Client
Microsoft Surface
Project role
Lead designer, user experience, website layout and visual design
Year
Winter 2025